What factors influence consumers’ apparel purchasing behavior? This month, we are examining Americans’ shopping habits using data from recent Harris Poll surveys and QuestBrand data. The report is intended to provide a glimpse into the world of apparel and accessories shopping as of September 2024.
The snapshot explores how two factors – external validation and discounts – impact customers’ purchasing decisions. We close with our monthly over-index report – listing fashion brands that over-index with active social media users. Our goal is to provide brands with the information needed to understand their target consumer.
Download the Fall 2024 report.
Fill in this form to read the full report and better understand Americans’ attitudes and behaviors towards the apparel & fashion industry.
Explore More Apparel Insights
Consumers’ apparel preferences change over time. Take a look back at the state of apparel & fashion in years past. In these reports, you’ll see what US adults think about social media purchases, online shopping tools, budgeting, and much more!
Download the Spring 2024 report.
Fill in this form to read the full report and better understand Americans’ attitudes towards the secondhand apparel market and virtual-try-on technology.
Check out the 2023 report.
We explore consumers’ purchase priorities by generation and budgeting.
Revisit the 2022 report.
Learn about shopping through social media and the future of shopping.
Apparel & Fashion Insights
