9 in 10 executives believe thought leadership is critical to building authority, but only 20% are effective

This report explores why thought leadership falls behind, unpacking gaps in the importance versus effectiveness of thought leadership today. Based on proprietary research among business leaders, this study unpacks:

  • How leaders are cultivating multi-stakeholder strategies for thought leadership
  • The return on thought leadership (executives estimate a 14x return on investment)
  • Essential ingredients for developing thought leadership that stands out
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Harris Thought Leadership



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Methodology

This report is based on a custom survey that was conducted online within the United States by The Harris Poll between May 18-24, 2022, among 500 full-time employees at director level or higher representing a mix of industries and function.

For more information about this survey, contact us.