The federal EV tax credit has been supporting electric vehicle adoption in the United States by reducing the upfront cost for consumers. Now, with the House’s recent passage of the Trump Administration’s “Big Beautiful Bill,” which proposes eliminating the $7,500 federal tax credit, the industry faces a potential shift in consumer demand.

Prior to the bill’s passage, The Harris Poll’s AutoTECHCAST study assessed how the potential removal of this incentive could influence consumer behavior and EV purchase intent. The findings offer timely insight into how market sentiment could evolve—and what automakers and retailers should prepare for next.

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