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What do Ben Stiller, Peyton Manning, Post Malone, and Sabrina Carpenter have in common? Other than higher-than-average net worths, all four will star in Super Bowl LX commercials on February 8th.
Super Bowl ads have long been known for their eye-popping price tags ($8 million for 30-seconds of air time), creative storylines, and celebrity appearances. But does including a celebrity actually impact how consumers think about the advertising brand?
Using recent Harris Poll survey data, we dug into the full impact of attaching a celebrity name and face to a brand. A multitude of factors, including the brand’s target demographic and the celebrity’s reputation, play a role in how a celebrity spokesperson impacts brand perception. Download the report for a full breakdown.
