Article • 1 min Read
Super Bowl ads: What impact do celebrity appearances have on brand perception?
What do Ben Stiller, Peyton Manning, Post Malone, and Sabrina Carpenter have in common? Other than higher-than-average net worths, all four will star in Super Bowl LX commercials on February 8th. Super Bowl ads have long been known for their eye-popping price tags ($8 million for 30-seconds of air time), creative storylines, and celebrity appearances. […]
