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Paul
Johnson

Vice President of Advanced Analytics
Paul graduated from BYU with a M.S. in Statistics. He spent 15 years working in market research with a wide variety of experience including phone surveys, online surveys, and passively collected data.  He loves finding innovative ways to combine behavioral and survey data with a specialty in discrete choice models.  He has volunteered and served on committees in AAPOR at both the local and regional level.  His research efforts have been featured at AAPOR, ESOMAR, ARF, Insights Association, and Sawtooth conferences.  He is most proud of his wife and two sons and loves playing games with them.

More Articles by Paul

  • Pricing strategy: are you leaving money on the table?

    Tariffs, labor, and supply costs make pricing harder than ever. New data reveals smarter ways to measure how consumers respond to price.

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