Super Bowl ads: What impact do celebrity appearances have on brand perception?
What do Ben Stiller, Peyton Manning, Post Malone, and Sabrina Carpenter have in common?
More Articles by Catherine
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The Joy Rematch: How can sports win over non-fans?
For every fan obsessively checking player stats, there are countless others who couldn’t tell you a single player’s name. This massive, untapped audience of “non-fans” represents one of the biggest growth opportunities in entertainment. But for too long, they’ve remained overlooked. The problem? Traditional leagues don’t do a good job of appealing to non-fans. […] -
The Joy Rematch: How can sports leagues increase Gen Z’s joy?
As consumer attention is pulled in a hundred different directions, every entertainment brand has the same aim: to capture viewers’ attention through joy. One arena that’s falling surprisingly short on delight – sports. Recently, The Harris Poll dug into this problem through The Joy Rematch, a report that exposes gaps in the fan experience and […] -
Case study: Takeda and The Harris Poll uncover communication gaps in colorectal cancer care
Takeda sought to better understand the experiences of people living with with metastatic colorectal cancer (mCRC) to inform more empathetic, patient-centered care. Despite advances in treatment, research suggested that many patients still felt unheard and lacked access to comprehensive support. To address this, Takeda partnered with The Harris Poll to design a research initiative that […] -
Case study: Keurig Dr Pepper leads thought leadership in the beverage space
American beverage conglomerate Keurig Dr Pepper partnered with The Harris Poll to kick off a three-year initiative aimed at establishing themselves as the industry’s definitive authority on beverages and the leading voice on hydration. Our Custom Research team worked closely with Keurig Dr Pepper to uncover notable differences in beverage preferences across generations and between […] -
Cheers to that: Are Americans ordering alcoholic beverages when eating out?
Whether with family, friends, or your significant other, eating out is a festive experience, and begs for a beverage to match! Over a third (36%) of Americans say alcohol is their go-to drink when ordering at a restaurant, edging out soda (29%) and water (21%). However, a recent Harris Poll run in partnership with eMarketer […] -
Case study: Urban Science and The Harris Poll illuminate the future of auto retail
A long-standing Harris Poll client, Urban Science is an automotive consultancy and technology firm that supports automotive original equipment manufacturers (OEMs) and dealers. For five consecutive years, Urban Science has partnered with The Harris Poll’s Corporate Strategy & Reputation team to produce an annual thought leadership report on the transformation of the automotive industry. Download […] -
Companies looking to make a splash during the 2026 World Cup should connect with the soccer players
In 2026, the World Cup is coming to North America. From June 11th-July 19th, tournament play will be held across the U.S., Canada, and Mexico, marking the first time that the World Cup will be hosted on U.S. soil in more than 30 years. Soccer is on Americans’ radar, and interest in the sport is […]
