Super Bowl ads: What impact do celebrity appearances have on brand perception?
What do Ben Stiller, Peyton Manning, Post Malone, and Sabrina Carpenter have in common?
More Articles by Catherine
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Winning Over Sports Non-Fans: The Growth Opportunity
Millions tune out sports entirely. New data reveals who these non-fans are, and how leagues and brands can finally turn their heads. -
The Joy Rematch: How can sports leagues increase Gen Z’s joy?
As consumer attention is pulled in a hundred different directions, every entertainment brand has the same aim: to capture viewers’ attention through joy. One arena that’s falling surprisingly short on delight – sports. Recently, The Harris Poll dug into this problem through The Joy Rematch, a report that exposes gaps in the fan experience and […] -
Colorectal cancer care: closing the communication gap
Takeda and The Harris Poll reveal where communication breaks down for people living with metastatic colorectal cancer, and how to fix it. -
Keurig Dr Pepper leads beverage thought leadership
Keurig Dr Pepper partnered with The Harris Poll on a three-year push to lead the conversation, and own thought leadership, in beverages. -
Cheers to that: Are Americans ordering alcoholic beverages when eating out?
Whether with family, friends, or your significant other, eating out is a festive experience, and begs for a beverage to match! Over a third (36%) of Americans say alcohol is their go-to drink when ordering at a restaurant, edging out soda (29%) and water (21%). However, a recent Harris Poll run in partnership with eMarketer […] -
Auto retail’s future: insights from Urban Science
Urban Science and The Harris Poll reveal where auto retail is heading, and how dealers and automakers can adapt to what buyers want next. -
World Cup 2026: why brands should back the players
The World Cup hits North America in 2026. New data shows why connecting with soccer players, not just the tournament, wins fan attention.
