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Takeda sought to better understand the experiences of people living with with metastatic colorectal cancer (mCRC) to inform more empathetic, patient-centered care. Despite advances in treatment, research suggested that many patients still felt unheard and lacked access to comprehensive support.
To address this, Takeda partnered with The Harris Poll to design a research initiative that would capture patient perspectives across multiple countries. The goal was to identify barriers to effective communication, highlight unmet needs, and uncover opportunities to improve the patient journey globally.
Download the case study to see how The Harris Poll’s partnership with Takeda elevated awareness of the emotional and informational needs of mCRC patients on a global scale.
