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A long-threatened shutdown didn’t dull TikTok’s glow.
Using data from QuestBrand, we explore the impact of TikTok’s January US ban on consumers’ brand perception. Shockingly, TikTok’s positive brand momentum soared as the day of the shutdown neared. Download the case study to understand TikTok users’ unintuitive response.
The latest trends in society and culture from The Harris Poll, straight from our CEO John Gerzema.
The latest trends in society and culture from The Harris Poll, straight from our CEO John Gerzema.
What’s The Story behind the latest research? The Harris Poll helps you turn insights into strategic business impact.
Crypto holders no longer fit the stereotype. And their mindset signals what brands should expect next.
Parents spend a third of every month burned out. What they desperately need is reliable childcare.
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