Woman relaxing in hammock petting dog fluffy brown Maltipoo dog on sunny day. Both looking content and happy. This serene outdoor scene captures joy of bonding with pets and enjoying nature together.

What’s inside 

  • The pets-vs-kids divide: Why 40% of Americans would choose a pet over a child, and what that means for every generation behind them. 
  • The real cost of pet parenting: How much Gen Z and Millennial owners spend on toys, insurance, and medication – and what they’re giving up to afford it. 
  • The policy pet owners want: Tax breaks, dependent status, paid time off: the support pet owners are asking government and employers to provide. 
  • Where AI fits (and where it doesn’t): Why 86% of pet owners say no AI pet could ever replace the real thing. 
  • The data cut by generation, income, and pet type: See exactly who’s driving each trend.