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Drink To Your Health – Keurig Dr Pepper-Harris Poll
In partnership with Keurig Dr Pepper, The Harris Poll’s Custom Research team surveyed 4,031 U.S. adults to understand their beverage habits – what, when, and why Americans choose to drink. One key trend that emerged from this data – health. A significant portion of consumers are using beverages to support their overall health and wellbeing goals:
- Beverages that pack a nutritional punch: 59% of consumers look for beverages that help them meet daily essential nutritional needs.
- Don’t forget your kombucha: Nearly half of U.S. adults regularly drink beverages beneficial for gut health.
- Need a midday mental health boost?: 82% say drinking their favorite beverages helps restore their mental health.
- Soda that helps us meet our health goals: More than half of consumers want to try carbonated sodas that contain probiotics (56%), prebiotics (55%), or fiber (52%).
- Good taste is non-negotiable: 70% of Americans say they’d rather drink something that tastes amazing with no benefits than something beneficial that tastes awful.
Check out Keurig Dr Pepper’s inaugural State of Beverages 2025 Trend Report for more insights into consumers’ beverage preferences and priorities.
How Does Gen Z Shop In 2025?
Is your brand effectively reaching Gen Z consumers? A recent survey of 400 Gen Z adults, conducted by The Harris Poll’s QuestDIY platform, explores how this young generation discovers, evaluates, and buys products. Here are a few takeaways – read the full blog for more consumer insights:
- Don’t miss out on the next big trend: 40% of Gen Z shoppers report buying new products based on trends.
- Embrace new ways of selling products: 33% of Gen Zers participated in live shopping events on social media.
- Moving beyond traditional online shopping methods: 27% of Gen Z consumers used voice assistants while shopping online.
- Know when online or in-store is preferred: 22% prefer shopping in-store for clothing (vs 16% mostly online).
- Paying up to save the environment: 33% of Gen Z say they are willing to pay 5-10% more for sustainable products.
Takeaway: Gen Z holds distinct values, behaviors, and worldviews that set them apart from earlier generations. For brands aiming to remain competitive and drive growth, gaining a deep understanding of how this generation thinks and behaves is crucial. With their collective purchasing power projected to hit $12 trillion by 2030, engaging Gen Z effectively is not just an opportunity, it’s essential for long-term brand relevance.
Looking for even more insights into what drives Gen Z? Request a demo with QuestDIY to discover how your company can conduct fast and flexible consumer surveys.
Restaurants Are Losing Business By Not Answering The Phone, AI Can Help – Hostie-Harris Poll
A recent Harris Poll conducted by Harris On Demand on behalf of Hostie found that restaurants may be missing out on a significant amount of business (and revenue) because they fail to answer their phones:
- Direct communication is preferred: 63% of Americans say calling is their preferred way to connect with a restaurant (vs 30% who prefer reservation apps like OpenTable, Resy, or Yelp).
- Missed connections: 20% of Americans say that their calls to restaurants are always/often ignored.
- Moving on to option number 2: 69% of Americans say they’re likely to give up on going to a restaurant if no one answers the phone.
- Connection doesn’t have to be with another human: 89% of Americans would be open to using an AI agent to interact with a restaurant.
- Where can AI step in?: Diners say that they would be open to letting AI help with making a reservation (47%), tracking an order/checking wait times (42%), searching for special offers (39%), or placing a pickup or delivery order (38%).
Takeaway: During peak meal times, busy restaurant staff often focus on delivering exceptional in-person service, leaving little time to manage incoming phone calls. However, with many consumers now open to using AI for basic interactions, restaurants have a valuable opportunity to engage potential diners without overwhelming their team, enhancing customer connection while preserving staff efficiency.
Should Workers Adapt To Company Culture? – Express Employment Professionals-Harris Poll
Company culture is often discussed during the interview process, as hopeful employees search for the best fit. But, are employees expected to confirm to an existing company culture, or should company culture evolve with its employees? It depends on who you ask. A recent Harris Poll conducted by our Custom Research team on behalf of Express Employment Professionals finds:
- Companies largely want workers to conform: 56% of employers say it’s up to workers to adapt to company culture.
- Training employees into the existing culture: 88% of companies say they already have the tools to train new hires to fit in.
- Not all job seekers are on-board: 54% of job seekers say it’s the company culture that needs to evolve, not the workers.
- Is there a business need for a culture shift?: 84% of hiring managers say their organization is open to changing its culture to meet business needs, including retaining current employees (42%) and boosting morale (41%).
Takeaway: “When it comes to workplace culture, the most effective path forward is one where both employers and employees are willing to adapt. Success isn’t about one side yielding to the other. It’s about meeting in the middle to build a culture that supports business goals while also resonating with today’s workforce.” – Robert Funk, Jr., CEO at Express Employment International
