Between inflation and emerging tariffs, it’s been a difficult economy for retailers to encourage spending. Here, we use data from recent Harris Poll surveys and QuestBrand data to explore what factors actually entice consumers to shop. Our goal is to provide companies with the information needed to overcome this turbulent economic environment.
The snapshot explores Americans’ online shopping habits and thoughts about customer service interactions. We close with our monthly over-index report – listing retail brands that over-index with U.S. households with kids. The report is intended to provide a glimpse into the world of retail as of April 2025.
Download the 2025 report.
Fill in this form to read the full report and better understand Americans’ online shopping habits and thoughts on customer service.
Explore More Retail Insights
Consumers’ retail prefferences and shopping habits change over time. Take a look back at the state of retail in years past. In these reports, you’ll see what US adults think about loyalty programs, subscription companies, BNPL payment plans, and much more!
Download the 2024 report.
Fill in this form to read the full report and better understand Americans’ shipping expectations and holiday shopping patterns.
Download the 2023 report.
Fill in this form to read the full report and better understand Americans’ attitudes towards loyalty programs and subscription companies.
Download the 2022 report.
Fill in this form to read the full report and better understand Americans’ thoughts about BNPL payment plans and shopping in-store.
Retail & Ecommerce Insights
