We give financial services organizations the intelligence to make confident decisions, faster.
Client expectations are shifting, FinTech is raising the bar, and regulatory complexity isn't slowing down. We help you measure brand trust, anticipate change, and lead with confidence.
Of Gen Z and Millennials believe traditional financial advice is out of touch with today’s economic realities.
Of younger consumers say the only realistic way to build wealth today is through alternative methods like crypto, meme stocks, or gambling.
Of U.S. adults say physical cash will not be a mainstream payment method in the future.
Of those who have used a personal finance app agree their financial situation improved after using the app.
Know what consumers think about your brand, and how to best position your brand against the competition.
Use our research to shape your brand positioning, messaging, creative campaigns, and product developments.
Partner with our financial service experts to field the right questions that shape the industry narrative.
Understand shifting consumer values, and what they want from their financial services provider.
Learn more about current consumer trends in the financial services industry.
Exploring the far-reaching impact on generations of Americans and their distinct perceptions of wealth management.
Article • 6 min Read
A recent study on behalf of Protocol by The Harris Poll found that while cryptocurrency is growing in popularity, most still view it as a risky investment. The study also found that most cryptocurrency traders plan to invest more money into the growing market, and that advertisements for crypto-adjacent investment brands drive awareness of the brands more […]
Article • 4 min Read
In little more than two decades, approximately $124 trillion in personal U.S. assets will transfer hands.
Article • 1 min Read
Plinqit used House of the Dead insights to fuel a 21,000% jump in media mentions. See how original research drove the coverage.
Article • 2 min Read
“Banking our base is our priority.” – Amrita Ahuja, Block CFO. Cash App has long been known for its role as a peer-to-peer payment app. But you’d be mistaken if you thought that was all Cash App could do. Since its launch, Cash App has been steadily increasing their capabilities. Today, the company is trying […]
Article • 3 min Read
Filing federal taxes is a stressful activity for many U.S. adults. More than half (57%) of all U.S. adults who file federal taxes find completing their own tax-filing nerve-wracking, according to a recent study conducted by The Harris Poll on behalf of Fast Company. Filers care about maximizing returns and may be willing to invest […]
Article • 2 min Read
Rising costs force tough pricing calls. New data reveals how brands can navigate tariffs without losing the trust of their shoppers.
From brand reputation to FinTech disruption, we turn complex consumer sentiment into clear, actionable intelligence that keeps you one step ahead.
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