Photo by Alev Takil
Over the span of 25 years, approximately $124 trillion in personal U.S. assets will transfer hands. Known as The Great Wealth Transfer, this intergenerational transfer of assets will shift wealth from Baby Boomers and the Silent Generation to their heirs, predominantly Gen X and Millennials.
As these older generations approach the final stages of life, financial institutions brace for how this massive asset transfer will reshape their customer base and business strategy. This report aims to provide firms with clarity and strategic insight to better understand their current and future clientele, and to thoughtfully prepare for this monumental shift.
Our comprehensive report explores The Great Wealth Transfer’s far-reaching impact on older Americans, their heirs, and each generation’s distinct perceptions of wealth management. We examine how each group thinks about financial security, the role of wealth, and expectations for their financial institutions/advisors.
Download the report.
Learn how financial service providers can prepare for the Great Wealth Transfer.
