You may have heard that Europe’s tourism industry benefited from a strong 2024, with more foreign travelers flocking to Europe in the first quarter of 2024 than in Q1 2019. While this marks an important milestone for Europe’s post-COVID economic recovery, we are diving into the European travel trends a bit closer to home.
Throughout this report, we employ survey data from QuestBrand’s Custom Questions functionality to explore how British and German consumers plan to conduct their personal travel in the year ahead.
After reading the report, you will understand what factors influence how German and British adults travel, and what these groups prioritize from the travel experience.
Download the travel report.
Fill in this form to discover how Europeans are traveling in 2025.
