British consumers are not feeling optimistic about the economy. Six-in-10 (65%) British adults surveyed in October 2024 disagree with the notion that the economy where they live is generally better now than it was a year ago.
After experiencing several years of rising prices and constricted budgets, three-quarters (73%) of UK adults agreed that the cost of essential goods and services (e.g., groceries, basic utilities) is affecting them more now than ever before.
Throughout this report, we employ survey data from QuestBrand’s Custom Questions functionality to explore how consumers have adjusted their spending habits in response to economic pressures.
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