Earning ROI Through Thought Leadership

Unlocking revenue and engagement with thought leadership

What’s the ROI of thought leadership today? Fortune 100 executives estimate it to be $3.6 million a year. This report examines the value, challenges, and opportunities to cultivating thought leadership that wins the market.

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9 in 10 executives believe thought leadership is critical to building authority, but only 20% are effective

This report explores why thought leadership falls behind, unpacking gaps in the importance versus effectiveness of thought leadership today. Based on proprietary research among business leaders, this study unpacks:

  • How leaders are cultivating multi-stakeholder strategies for thought leadership
  • The return on thought leadership (executives estimate a 14x return on investment)
  • Essential ingredients for developing thought leadership that stands out

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Fill in this form to explore The State of Thought Leadership.


This report is based on a custom survey that was conducted online within the United States by The Harris Poll between May 18-24, 2022, among 500 full-time employees at director level or higher representing a mix of industries and function.

For more information about this survey, contact us.

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