Brief • 2 min Read
The average Briton spends 1.49 hours a day on social media. The average German spends slightly less time – 1.39 hours a day – on social media. Following these usage patterns, both groups spend more than 500 hours per year plugged into their favorite social media channels. It naturally follows that as consumers’ attention has increasingly migrated to social media, companies have followed suit.
Throughout this report, we employ QuestBrand and custom Harris Poll survey data to explore how British and German consumers use social media platforms as commerce hubs. After reading the report, you will understand how and why British and German consumers connect with brands through social media.
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