When you put hundreds of the world’s leading marketers in one room and ask them real-time questions about the future, you get clarity — not just about where marketing is today, but where it’s heading next.
At this year’s ANA Masters of Marketing Conference, The Harris Poll served as the official Insights Partner, fielding a series of live audience polls via our QuestDIY platform. Attendees shared their perspectives on everything from AI agents to the return of real-world experiences — and we paired their responses with fresh consumer data from our Quest research ecosystem.
The results are now captured in our new report, Signals from the Stage, which reveals the forces shaping marketing in 2026 and beyond. Below are some of the biggest takeaways and what they mean for brands navigating an industry in transformation.
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