Rely on cutting-edge market research and expert analysis to stay ahead of emerging tech and industry disruptions.
Tech is changing all aspects of society for consumers and businesses. Acting as a strategic partner, we help your team understand market dynamics, user adoption trends, and reactions to new tech so you can confidently grow your business.
Of kids say they want to escape their phones to live more in the real world.
Of Gen Z job seekers say AI made their college education irrelevant.
Of U.S. adults trust that businesses are responsible with handling their personal information.
Of U.S. adults say children should not be allowed to use generative AI programs in school.
Discover what messaging resonates with consumers and encourages brand engagement.
Use trusted data to predict the future of the tech industry and consumer behavior.
Partner with our industry experts to produce compelling thought leadership that shapes the tech narrative.
Map your brand health over time and see how key business decisions impact brand sentiment.
Technology: An Industry Snapshot Learn more about current consumer trends in the technology industry across artificial intelligence and data security. See which brands over-index with Trend Setters and Early Adopters. Download the ReportTechnology is always evolving. It’s essential that we stay on top of new developments to maximize potential benefits and minimize risks. This month, […]
The Evolution of Tech in Small Businesses: How are America’s small businesses coping with rapid technological transformation? Download the ReportTechnology is rapidly evolving, and companies around the globe are simultaneously trying to understand how emerging tech will impact their business strategy and success. While all corporations are scrambling to keep ahead of the tech curve, […]
Findings from The Harris Poll’s TikTok Troubles: The Platform Gen Z Can’t Quit report.
Apple’s retired MP3 players are seeing a nostalgic resurgence.
CIOs are grappling with major challenges around AI adoption.
Article • 3 min Read
Findings from The Harris Poll for Lutron Electronics
Article • 3 min Read
In our ongoing research on kids and technology, children share how phones shape their freedom and friendships, in their own words.
Article • 3 min Read
New tech and AI features are pulling UK early adopters and trendsetters toward LG. New data reveals how the brand is breaking through.
Article • 6 min Read
ChatGPT is more than an AI breakthrough; it is a brand phenomenon. QuestBrand now tracks it across 21 countries to test its staying power.
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