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American beverage conglomerate Keurig Dr Pepper partnered with The Harris Poll to kick off a three-year initiative aimed at establishing themselves as the industry’s definitive authority on beverages and the leading voice on hydration.
Our Custom Research team worked closely with Keurig Dr Pepper to uncover notable differences in beverage preferences across generations and between the sexes. The inaugural Keurig Dr Pepper State of Beverages Trend Report explores and explains the meaningful demographic differences defining modern beverage culture.
Download the case study to see how these insights helped Keurig Dr Pepper understand consumers’ beverage preferences, and establish their brand as a leading authority on hydration.
