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Savannah
Martin

Marketing Manager
Savannah Martin is a Marketing Manager at The Harris Poll, where she focuses on connecting marketers and researchers with the insights they need to work faster and smarter. With a passion for turning complex data into meaningful narratives, she champions clear, compelling storytelling that helps insights professionals translate research into better decisions and experiences.

Before joining The Harris Poll, she held marketing roles at BrainStorm, Qualtrics, and Equifax, where she supported go-to-market efforts and delivered insights-driven content for audiences including insights professionals, market researchers, HR leaders, and customer experience teams. That experience now informs her work at The Harris Poll, where she helps connect marketers and researchers with the intelligence they need to work faster and smarter. She earned her Bachelor of Science in Commerce & Business Administration from the University of Alabama with a focus on Marketing.

More Articles by Savannah

  • Mercadona: how community shopping builds trust

    Mercadona turns everyday grocery runs into something shoppers trust. New data reveals how community connection fuels the brand's growth.

  • AI’s trust gap: curious consumers stay cautious

    Our QuestDIY study reveals a contradiction in how people feel about AI: real curiosity meets strong protective instincts, with just 30% at ease.

  • Boomers buy nostalgia, and top brands deliver

    Boomers are spending on nostalgia, utility, and cultural crossover. New data reveals which brands win them with thoughtful campaigns.
  • Brands on the rise with Gen Z

    6 brands Gen Z loves right now in 2025

    These six brands are winning Gen Z through authenticity, innovation, and digital-first thinking. New equity data shows who is breaking out.
  • gen z shoppers

    How Gen Z really shops: new study findings

    New research reveals how Gen Z discovers, evaluates, and buys, and what their habits mean for brands trying to win their loyalty.

  • Shifting consumer expectations: what brands must know

    New research reveals how consumer expectations are changing, and what brands need to do to keep pace with what people now demand.
  • Podcast host preparing for a show.

    Advertising effectiveness: Survey finds host-read podcast ads drive trust and action among listeners

    The podcasting world is seeing major shifts. Data from Statista indicates that in the last four years, podcast listeners have increased by 69%. Millions of consumers are turning to podcasts for entertainment, news, and storytelling. The popular music streaming app, Spotify has opened the door to more podcast listeners. Historically, Apple Podcasts held the top […]
  • Boats in the water in the Cayman Islands

    How Allison helped Cayman Islands Tourism reimagine leisure activities

    Allison x QuestDIY Case Study When the Cayman Islands Tourism team wanted to inspire more travel and expand their appeal, they partnered with global marketing consultancy Allison to dig deeper into what today’s travelers are truly seeking.  Using QuestDIY, Allison uncovered fresh insights into traveler preferences and emerging leisure trends. These data-driven findings helped shape […]

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