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Latoya
Guishard Welch

Vice President, Media Communications Research Team
Latoya Guishard Welch has provided market research and consulting services to her clients for nearly two decades, and has been part of The Harris Poll team since 2014.  As a Vice President for the Media Communications Research team, Latoya provides end-to-end management of quantitative research, offering actionable intelligence and strategic recommendations to help shape her clients’ communication programs.

More Articles by Latoya

  • Three women sitting around a table

    What’s in a Name? For Workers of Color, It Can Be a Liability to Their Career

    1 in 5 employees of color feel like their first name is a professional liability   One-third say they have had a negative experience at work because of their name, including discrimination, harassment, and/or isolation Names are one of the first – and most often THE first – aspects that you learn about someone. And there […]

  • Small Business Owners: The backbone of the community also relies on the communities they serve

    Small business owners continue to be the lifeblood of this country. To celebrate National Small Business Day (May 10), The Harris Poll used their new quick-turn B2B On Demand product to conduct a survey among nearly 300 small business owners to explore their relationships with the local communities they serve.  When asked what factors are […]

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