ChatGPT: can the hottest AI brand outlast the hype?
ChatGPT is more than an AI breakthrough; it is a brand phenomenon. QuestBrand now tracks it across 21 countries to test its staying power.
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Celsius Case Study
The Predictive Power Of Brand Equity Celsius’ comeback was hiding in plain sight. Using data from QuestBrand, we explore the positive power of brand equity by closely examining the story of popular energy drink Celsius. Download the case study to see how when data is correctly calibrated, brand equity becomes a central tool for forecasting […] -
The predictive power of brand equity—How Celsius’ comeback was hiding in plain sight
Earnings reports tell you what happened. Brand equity tells you what’s coming. That’s why smart investors, brand leaders, and hedge funds are paying attention to real-time consumer sentiment—because when brand trust, preference, and momentum rise, stock performance often follows. QuestBrand by The Harris Poll tracks thousands of brands globally, capturing these shifts before the market […] -
Inside the NFL’s brand equity surge: The playbook for fan loyalty and emotional impact
The NFL isn’t just America’s most popular sports organization—it’s leaving its peers behind, outpacing every other league in brand equity and redefining the emotional bond with its audience. While competitors have held steady since 2021, the NFL is soaring, driven by rising perceptions of Fun, Energetic, and Premium—core attributes that fuel loyalty and engagement. According […]
