Regaining Credibility in the GenAI Era
Our 2026 Page-Harris Poll Confidence in Business Index helps leaders understand a shifting landscape.
More Articles by Claire
-
-
Visual-first communication is reshaping work
Canva and The Harris Poll reveal how visual communication drives business results, and why it is changing the way teams work. -
New Balance Case Study
Dad shoes are cool again How New Balance successfully won over Gen Z. Using data from QuestBrand, we explore how New Balance — once the go-to sneaker for dads everywhere — was able to successfully catch Gen Z’s attention. Download the case study to see how leveraging digital engagement and meaningful strategic partnerships can pay […] -
Dad shoes are cool again: How New Balance successfully won over Gen Z
Haven't you heard? The "dad shoe" is back in style! -
A stress-free meal-kit plan that cares: HelloFresh catches Gen Z’s attention
Using data from QuestBrand by The Harris Poll, AdAge released their quarterly Gen Z Brand Tracker in November. This tracker ranks the top 20 brands with quarter-over-quarter brand equity growth among Gen Z adults (ages 18-27). HelloFresh ranked second on this quarter’s list. Brand equity measures the value consumers see in a brand at a […] -
CeraVe: Unconventional marketing schemes get consumers’ attention
When it comes to capturing people’s attention, sometimes weird and unconventional pays off. And that’s exactly what happened with skin care brand CeraVe’s elaborate online marketing campaign which culminated in the brand’s first ever Super Bowl commercial. For weeks prior to this year’s big game, videos of Michael Cera circulated online claiming that the actor […] -
Dunkin’: Super Bowl ads with A-List star power pay off
With a heavy price tag for only 30 to 60 seconds of air time, advertising during the Super Bowl is an investment that needs to pay off for brands. But, what better way for Dunkin’ – one of the largest coffee and donut shop chains in the world – to get in front of millions […]
