John Gerzema


John Gerzema is the CEO of The Harris Poll, one of the world’s leading public opinion, market research, and strategy firms. 

About John

John Gerzema is a New York Times Bestselling Author and pioneer in the use of data to identify social change and help companies anticipate and adapt to new trends and demands.

An author, strategist, speaker and consultant, his books have appeared on the best seller lists of The New York Times, Wall Street Journal, Fast Company, The Washington Post, Bloomberg Business Week and others. A frequent analyst on TV, his TED talks have been viewed worldwide. John has written for The Harvard Business Review, McKinsey, WIRED among others and was named among “The Fifty Classic Management Articles of The Decade” by Strategy & Business. A Fellow with The Athena Center for Leadership at Barnard and an advocate for women and girls, John’s latest book with Pulitzer-Prize winner Michael D’Antonio–––The Athena Doctrine, explores the rise of feminine values on leadership, policy and innovation. Tom Peters says of John, “The Athena Doctrine is a powerful book. Extraordinary research. Great storytelling. A message both timely and of monumental importance.”

A board member to several non-profits; University of The People, The National Kidney Foundation and The U.N.’s Girl Up Campaign, John was named among “The Top 100 Thought Leaders in Trustworthy Business” and “Must-Follow Marketing Minds on Twitter” by Forbes Magazine. His research on nation branding and the role governments play in creating a better global society was presented at Davos in 2016. John’s research on Gender Equality for Unilever was be presented by CEO Paul Polman at Davos in 2017.


  • Integrated Marketing
  • Strategy
  • Advertising
  • Customer Insight


Northwestern University, The Medill School of Journalism

The Ohio State University

Prior Experience

BAV Consulting
Chairman and CEO

Young & Rubicam
Chief Insights Director

Managing Partner


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