Download the full report to see the complete Sports Momentum Index rankings and the investment matrix built for 2026–2028. 

What’s inside 

  • The complete SMI power rankings. Every major and emerging league scored on cultural currency, personal relevance, and engagement. 
  • The women’s sports signal. Why LOVB, PWHL, and Unrivaled outscore every legacy league – and which one fits your audience. 
  • The income and audience opportunity. Where affluent and Gen Z fans have already moved, and which leagues still have the flattest reach. 
  • The conversion opportunity matrix. Which leagues are ready to convert awareness into ownership, and which need a catalyst first. 
  • The 2026–2028 super cycle playbook. How to sequence sponsorship across the Men’s World Cup, Women’s World Cup, and LA28 Olympics. 
2026/07/Screenshot-2026-07-17-141557.png

Download the report.

If you’re building a sports sponsorship strategy for 2026 and beyond, this report gives you the data to back it – which leagues are building real audience relationships, which are primed for a breakout, and where your budget will compound instead of just reach.