See what consumers really think about AI in advertising
We took this research to Cannes Lions this year. The message from consumers was clear.
AI fatigue is real, and it’s measurable. 78% say a brand becomes cringey when it uses AI too much. Trust is thin before a single AI ad even runs.
There’s a way through, though. Consumers will accept AI when brands lead with transparency and control.
Our report, I Never Asked for This, shows you where the red lines are. And how to stay on the right side of them.
Download the report.
73% of consumers say AI is happening to them, not for them – our global research shows what that means for your brand.
