Know where AI fits in your category before your competitors do
AI is becoming the new layer between shoppers and your brand. It shapes which products get seen, compared and recommended – often before a shopper reaches the shelf.
Our report, The Algorithmic Aisle, maps exactly where consumers let AI in. And where they shut it out.
The findings are specific. 72% of shoppers want AI to help, as long as they make the final call. Trust shifts by category too – highest in household care, most fragile in beauty and personal care. And 78% assume brands will pay their way into AI recommendations.
You’ll come away knowing where your category sits, what earns consumer trust, and how to show up when AI curates the shelf.
Download the report.
78% of shoppers assume brands will pay their way into AI recommendations – our new report shows how to earn trust on the algorithmic shelf instead.
