How do Americans decide what and how to spend their money? This month, we are using data from a recent Harris Poll survey and QuestBrand data to examine consumers’ investing and spending habits. This report is intended to provide a glimpse into the world of financial trends as of February 2025.
The snapshot looks at Americans’ crypto investing habits and thoughts about cash. We close with an over-index report, listing four financial services brands that over-index with each generation of US adults. This indicates that these brands resonate more with consumers in that age group than the general population.
Download the 2025 report.
Fill in this form to learn about Americans’ crypto investing habits and thoughts about cash.
Revisit our Past Reports
Take a look back at the state of the financial services industry in years past. In these reports, you’ll see what US adults think about personal finance apps, digital-only banks, credit card perks, mobile wallets, and much more!
Download the 2023 report.
Fill in this form to better understand how US adults think about personal finance apps and mobile wallets.
Download the 2022 report.
Fill in this form to read about financial trends involving digital-only banks and credit card perks.
