Few things are as American as ordering a burger and fries at a quick-service restaurant (QSR). This month, we are using recent Harris Poll survey data to take a deeper dive into this classic American staple. We aim to provide brands with the in-depth insights they need to better target and sell to their key customer demographic.
The snapshot examines Americans’ QSR preferences and ordering habits – looking at how limited-time offers and healthy menu options impact frequent QSR diners’ buying behavior. We close with an over-index report, showing which restaurants resonate with each gender. Did your favorite make the list?
Download the 2025 report.
Download the report for a look at how LTOs and healthy menu options impact frequent QSR diners’ buying behavior
Revisit Our Past QSR Snapshots
What Americans are looking for from their favorite quick-service restaurants is evolving. Take a look back at QSR trends in recent years. In these reports, you’ll see how café culture has changed since COVID, customers’ ordering preferences, and more!
Download the 2024 report.
Download the report for an in-depth look at consumers’ QSR habits.
Download the 2023 report.
Fill in this form to read the full report to learn about US café culture and customers’ ordering preferences.
Download the 2022 report.
Fill in this form to read the full report and better understand Americans’ attitudes and behaviors towards the QSR industry.
QSR & Fast Casual Insights
