Walt Disney’s recent superhero smash hit, Black Panther, has broken another record at the box office by surpassing James Cameron’s 1997 epic, Titanic, to become the third top-grossing movie of all time at the North American box office.
As of April 7, the Marvel blockbuster raked in an estimated total of $665.4 million in domestic ticket sales, beating Titanic’s $659.4 million (unadjusted for inflation); it currently sits behind Avatar ($760 million) and Star Wars: The Force Awakens ($936 million). Now a pop-culture phenomenon, Black Panther is the first superhero film with a majority-black cast to achieve a feat of that magnitude.
The movie has also become the 10th film to gross over $1.3 billion worldwide, pitching it between Frozen ($1.277 billion in 2013/2014) and Star Wars: The Last Jedi ($1.33 billion in 2017/2018).
The record is more good news for The Walt Disney Company, an organization that saw its corporate reputation soar on The Harris Poll’s recent Reputation Quotient survey from #7 in 2017 to #5 in 2018. Americans not only commended Disney’s vision and leadership, but more important, its financial performance. Walt Disney was ranked #2 among the top five companies excelling financially, according to Americans.