Just last week, Twitter Inc. shares rose 12 percent, the most since its market debut in 2013, after posting a surprise sales gain driven by improvements to its app and added video content, encouraging advertisers to increase their spending.
It’s no secret that Twitter faces stark competition from its rival Facebook. In fact, in a recent Harris Poll, we found that majority of Americans (64%) said they intend to use and champion Facebook in 2018 while only 43% said the same about Twitter and more Americans (46%) actually said they wanted Twitter to go away in 2018.
How can Twitter pick up the momentum? Bloomberg Tech Reporter, Selina Wang says maybe it lies within (finally) delivering on new product innovation that broadens Twitter’s appeal to new users. Read more at Bloomberg Tech.