By Ad Age|
Number of the week
39 percent: The share of 18-34 year-olds who strongly/somewhat agree that brands whose products are made in America are of a higher quality than those that aren’t, according to new findings from Ad Age-The Harris Poll. The results come as Ford pushes a new campaign touting its U.S. manufacturing footprint. The automaker can take heart from the fact that 69 percent of those polled from all age groups strongly/somewhat agree that they prefer to purchase products that are made in America because it helps the U.S. economy—which seems to be at the heart of Ford’s message.