Trade News Coverage on Reputation Quotient®

These are just a few of the trade news stories inspired by The Harris Poll’s 2016 Reputation Quotient® results.



Amazon tops Harris Poll’s corporate reputation list; Volkswagen hits bottom

Some brands, such as Amazon, have powered through adversity better than others in the past year, most notably Volkswagen, according to a ranking of the most reputable US brands by the Harris Poll. The organization released its Reputation Quotient Summary Report on Thursday, showing the online retailer at the top of the list. The report ranked 100 of the most visible companies in the US, according to public perception. It considered social responsibility, emotional appeal products and services, vision and leadership, financial performance, and workplace environment… Read more.

Source: PRWeek | Laura Nichols | February 18, 2016



A Nielsen Rep Talks Reputation Management, The Harris Poll and More

Polls are fascinating fodder for reporters. And we already know readers love a list. One such organization proudly offering listicles is The Harris Poll. In the 2016 version of its annual corporate rankings, there are some interesting findings: has a better reputation than Apple or Disney, USAA and Kellogg have risen to the top 10, and that little car company caught in a global emissions scandal has plummeted to the very bottom of the list… Read more.

Source: PRNewser | Shawn Paul Wood | March 9, 2016


Advertising Age

Changing Lanes From Scandal, VW Gets 10 Million Views for Passat’s Driver-Assist Features

Volkswagen’s emissions scandal may have forced it to the very bottom of a recent Harris Poll ranking 100 marketers’ reputation among Americans, but it’s still getting its message out. VW turned up on the latest chart, which covers the week through Sunday, with a multi-video campaign promoting the Passat’s driver-assist features, good for 10.4 million views… Read more.

Source: Advertising Age | March 1, 2016


Convenience Store Decisions

Harris Study Highlights Retail Reputation Quotient

Harris has released the results of its “2016 Harris Poll Reputation Quotient (RQ) Retail Industry Highlights.” Consumers rated perceptions across 20 attributes, classified into six dimensions of corporate reputation, including social responsibility, products and services, vision and leadership, emotional appeal, financial performance and workplace environment… Read more.

Source: Convenience Store Decisions | February 19, 2016



New Poll Claims These Are the Most and Least Reputable Companies

Amazon tops an annual poll on the reputations of various major American companies. Tech giants Apple and Google filled out the top three positions. The biggest loser of the 100 companies ranked by the Nielsen Company was Volkswagen Group, no doubt a consequence of having conducted one of the largest corporate corruption schemes of 2015… Read more.

Source: Inverse | Adam Toobin | February 19, 2016


Retailing Today

Surprising Harris Poll: The retailer with the best corporate reputation is…

The nation’s top Internet retailer is also tops in corporate reputation. bested Apple and Google to take the spot in The Harris Poll 2016 Reputation Quotient Summary Report, an annual study of corporate reputation ratings for the 100 most visible U.S. companies. It’s the eighth consecutive year the online giant has ranked in the Top 10. The only other retailer in the Top 10 was Publix Super Markets, which placed sixth overall… Read more.

Source: Retailing Today | Marianne Wilson | February 18, 2016