By Jessica Tyler | Business Insider |
Chick-fil-A, Subway, and Five Guys are some of America’s favorite restaurant chains, according to an annual study by The Harris Poll.
The Harris Poll’s EquiTrend study monitors thousands of brands to find the top one in categories including media, travel, finance, entertainment, retail, and restaurants. The EquiTrend ratings are based on familiarity, quality, and purchase consideration.
This year, more than 77,000 US consumers assessed more than 3,000 brands across 300 categories. 80 brands were named “Brand of the Year” in categories like best coffee shop and best Mexican restaurant.
Last year, Moe’s triumphed over Taco Bell and Chipotle to win the best fast-casual Mexican category, but this year, Taco Bell was back on top.
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