Swell Investing’s 2018 “Money Meets Morals” study released on September 27, 2018, finds that the vast majority of Gen Z investors aged 18-24 (84%) are either already invested in socially responsible and impact investments or plan to invest in the future. The study was conducted online by Harris Poll on behalf of Swell Investing and gathered insights from more than 2,000 US adults aged 18 and up.
Gen Z investors have higher intention around investing in socially responsible options, with 52% saying they haven’t started yet but plan to in the future compared to 36% of Millennial (age 25-37) investors. But, Millennial investors were more likely than their older counterparts to have put their plans into action, with more than two in five (42%) saying they have already started investing in these strategies compared to 27% of Gen X investors (age 38-53).
“Gen Z and Millennials’ world views have been shaped by global events from the 2008 financial crisis to the increase in natural disasters stemming from climate change,” said Dave Fanger, CEO and Founder of Swell Investing. “But these generations are also deeply motivated to tackle those challenges, and that desire has shaped their approach to money and investing.”
Read more at Markets Insider.