The red-blue divide has a big impact on Americans’ views of companies, with only two — Wegmans and Publix Supermarkets — appearing on the top 10 list of favorite companies for both Democrats and Republicans, according to an Axios-Harris Poll survey of corporate reputations.
The big picture: People’s political views lead them in different directions. Democrats favor the Kraft Heinz Company, while Republicans like Chick-fil-A. But they agree more on the companies they hate — because bad performance affects everyone.
The main takeaways from the Axios-Harris Poll 100:
- The big tech companies do better with Democrats than Republicans, at a time when they’ve been accused of being biased against conservatives. Even the low-ranked Twitter was slightly more popular among Democrats.
- The most polarized companies were the Trump Organization — which scored highly with Republicans and dead last among Democrats — and Target, which did better among Democrats than Republicans.
- When you include independents, Wegmans was the only company that made all three top 10 lists.
- Independents’ favorite company was Amazon.
- The least favorite companies had privacy scandals (Facebook), other scandals (Wells Fargo), are going bankrupt (Sears), or cut off their customers’ HBO (Dish).
Between the lines: Harris Poll CEO John Gerzema said it wasn’t obvious why Kraft Heinz did so well with Democrats, since they don’t have a clear political leaning. (Chick-fil-A has a more defined political identity since its founder opposed same-sex marriage, though it has been trying to play down politics to broaden its appeal.)
- But Gerzema noted that Democrats gave Kraft Heinz a better rating on growth potential than Republicans, suggesting that Republicans may just think the company isn’t likely to grow.
Read more at Axios.