NEW YORK, March 13, 2018 /PRNewswire/ — The 2018 Harris Poll Reputation Quotient (RQ®) study reveals that amid today’s divisive political climate, Americans prefer brands that offer respite from chaos and that embody hearth-and-home values. In the 19TH annual RQ® rankings, the top ten companies proved that consumers value brands that are standing by their values, building deep community relations, and fueling momentum in science, health and education – with Amazon earning an ‘excellent’ reputation for the 9th consecutive year.
The Harris Poll RQ® study identifies the 100 most visible companies identified by U.S. consumers and ranks these companies based on their reputation in six different categories: Emotional Appeal, Products & Services, Social Responsibility, Vision & Leadership, Workplace Environment, and Financial Performance. This proprietary research model is uniquely designed to take the pulse of the public and understand how a company is perceived in modern culture. While other models measure reputation in a vacuum, the RQ® starts fresh each year by surveying the public’s top-of-mind awareness of companies who either excelled or faltered in society.
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