These are just a few of the news stories inspired by The Harris Poll’s June 2016 survey on Ecommerce.
Online Grocery is for More Than Just Toilet Paper
An online survey conducted by The Harris Poll found that almost 50 percent of Americans consider a food product “a good fit for online shopping” if it has a long shelf life, is nonperishable or is difficult to find in stores. We’ve realized that for a long time – no surprise. What is a surprise is that Harris found that 16 percent of respondents bought fresh fruits and vegetables online in the previous six months, which is the same percentage of those who bought dry packaged goods online… Read more.
Source: progressivegrocer.com | Phil Lempert | November 3, 2016
Nearly One-Third of Americans Use the Internet to Purchase Food
Thirty-one percent of Americans purchased food products online in the past six months, The Harris Poll reported. That works out to be 45 percent of online shoppers purchasing food on the Internet, company officials say. Some, however, have a greater proclivity for online food purchasing than others. The activity is most prevalent among: Millennials (36 percent vs. 31 percent of average Americans); college grads (35 percent vs. 26 percent high school education or less); parents (37 percent vs. 28 percent of those without kids); and those in an urban setting (38 percent vs. 30 percent suburban and 25 percent rural)… Read more.
Source: groceryheadquarters.com | Rebekah Marcarelli | July 5, 2016
Harris Poll reveals what groceries Americans buy online and why
When it comes to online shopping, consumers may say that they want products with a long shelf-life, but a recent Harris Poll found that they are just as likely to buy fresh fruits and vegetables as dry packaged goods online – revealing ecommerce may hold more promise for perishable products that originally believed… Read more.