The Harris Poll Announces This Year’s Brands of the Year in the 2018 EquiTrend® Study

NEW YORK, April 25, 2018 – The Harris Poll’s 30th annual EquiTrend Study (EQ) reveals the strongest brands across the media, travel, financial, automotive, entertainment, retail, restaurant, technology, household and nonprofit industries, based on consumer response. Measuring brand health over time, the EquiTrend Brand Equity Index is comprised of three factors – Familiarity, Quality and … Continue reading The Harris Poll Announces This Year’s Brands of the Year in the 2018 EquiTrend® Study