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- Brand Strategy & Customer Insights
  Actionable insights to grow your brand, track cultural trends, understand your customers, and build long-term equity.
- Public Opinion & Research for Public Release
  Credibly measure public opinion to earn attention, generate media coverage, strengthen reputation, and enhance leadership position.
- Corporate Reputation Management
  Track and manage reputation to guide strategic planning, prioritize initiatives, build equity and proactively identify risk.
- Close
Insights
- The Digital Economy
  During the pandemic we are increasingly turning to technology to help us connect, get more done, and feel better. But does it work?
- Everyday Heroes
  In order to control the spread of the COVID-19, governments have relied upon stay-at-home orders that require a segmentation of the workforce into essential vs. non-essential functions. This dividing line has led to the rise of the Everyday Hero.
- SMB: America’s Economic Engine
  Many small businesses are staying nimble by moving online, and making product pivots. However, most do not see survival past six months of a shut down.
- Automotive
  Things we used to take for granted look very different now, including our relationships with our vehicles and attitudes toward future transportation. The Harris Poll is conducting a series of deep-dives of interest to those involved in the automotive sector.
- Travel
  While the country looks to reopen and people yearn to capture some elements of their previous “norm”, how does this complex industry address the tension between a growing desire to reconnect with friends and family and provide a change of scenery with concerns around health and safety?
- Healthcare
  The COVID-19 pandemic has posed an unprecedented challenge to the healthcare industry as a whole, exposing flaws in access and radically altering delivery of care along the way.
- Thought Leadership
  Check out Harris’ latest thinking, media partnerships and reports.
- The Harris Z Tracker
  100 recent stats about Gen Z every marketer needs to know
- EquiTrend
  Since 1989, The Harris Poll has been monitoring the Brand Equity, providing one score that enables you to understand at a glance how strong or weak your brand is.
- Close
Partnerships
- Harvard CAPS / Harris Poll
  Welcome to our monthly public policy poll, which is released by the Center for American Political Studies at Harvard and The Harris Poll. Sign up for updates and scroll below to find more information about poll results and coverage.
- The Axios Harris Poll 100
  Powered by twenty years of proprietary research from The Harris Poll Reputation Quotient, The Axios Harris Poll 100 is a measurement of what real people think right now about the companies in our cultural conversation.
- Yahoo Finance – Harris Poll Investor Index
  An In-Depth Look into the Shifts in Public Opinion on Investment Strategies. The index is updated regularly by Yahoo Finance and The Harris Poll to track individual investor decisions
- Crain’s – Harris Poll Chicago Executive Pulse
  A Deep Dive on Business Trends from Top Chicago Executives. This page is updated monthly by Crain’s and The Harris Poll to track Chicago business executive sentiment.
- Milken Institute – The Harris Poll
  The Listening Project
- Sustainable Brands – Harris Poll Socio-Cultural Trends
  Analysis and Insights on Consumer Sustainability Intentions & Actions
- Media Request Form
  At the Harris Poll, we are committed to providing the latest in public opinion polling as a free service for the media, policymakers, non-profit organizations, and universities. We encourage our community to leverage public sentiment to better shape the news, public and corporate policy, and communication of ideas.
- Close
Our Firm
- - Mission
    
    We strive to reveal the authentic values of modern society to inspire leaders to create a better tomorrow.
- - Heritage
    
    We are one of the longest running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963. For over 5 decades our research has shifted culture and policy.
- - Culture
    
    We are social scientists, strategists and investigators of culture. We apply advanced analytics and creativity to our client’s marketplace challenges.
- Subscribe Now To Receive The Latest News.
  
  Sign Up Now
- Need Answers Fast. Start with On Demand Polling
  
  Get Started Now
- Careers
- Close
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COVID 19 Tracker

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