Tesla took a proactive move on March 29 by voluntarily recalling its Model S sedans around the world over a power-steering issue. According to the company, 123,000 Model S vehicles built before April 2016 were affected. While no injuries or crashes have been reported in connection with the problem, Tesla preemptively issued the recall in an email to customers, saying it had “observed excessive corrosion in the power steering bolts.”
“If the bolts fail, the driver is still able to steer the car, but increased force is required due to loss or reduction of power assist,” Tesla wrote. “This primarily makes the car harder to drive at low speeds and for parallel parking, but does not materially affect control at high speed, where only small steering wheel force is needed.”
Although the automaker is currently under an NTSB investigation following a recent fatal crash in a Model X, this voluntary recall further attests to Tesla’s high-ranking (#3) on The Harris Poll’s 2018 Reputation Quotient study. The company places a premium on integrity, which is why it also ranked high in the RQ survey for its vision and leadership (#1) and its products and services (#2).