Unlock Brand Insights with QuestBrand

“…one of the most reputable surveys out there.”

“QuestBrand has helped transform the way Rivian understands and manages its brand health. The tool simplifies complex data into actionable, real-time insights, making it easy for us to measure key brand health metrics, including aided and unaided awareness. With its customizable features and access to respondent-level data, QuestBrand is also integral to our predictive modeling and advanced analytics efforts. In comparison to other platforms, it’s in a league of its own.” 

“We conducted an exhaustive review of Brand Equity partners a few years ago and determined that The Harris Poll was best-in-class.  From their sound, timely data collection to the intuitive Questbrand platform, Harris has simplified the process of tracking brand intelligence and helping us create strategies for brand growth.  We were able to easily customize tracking and output for our specific needs, and regularly review results with the brand teams all the way up to our CEO.  And their account team has been fantastic in getting us set up and trained, as well as working through customized add-ons, changing needs, and thinking through new ways of utilizing the data.” 

“Before QuestBrand, our brand tracking was fragmented—making it difficult to pull together, analyze, and act on. Now, insights are always at our fingertips, enabling us to measure the impact of our marketing efforts with clarity. With dynamic brand equity reports, we can track key metrics, evaluate brand perceptions and trends across consumer groups, all in a visually compelling way. QuestBrand has also standardized how we measure success, creating alignment across stakeholders. Its fast, intuitive platform lets us answer questions on the spot and instantly generate shareable visualizations.” 

“QuestBrand’s self-service platform and analytics make brand equity tracking simple and actionable. With always-on brand health metrics, we can quickly identify trends, measure initiative impact, and benchmark against competitors. Their wide range of available filters allows us to analyze insights across segments and geographies, providing a deeper understanding of our current and potential customers. With reliable data and research expertise, QuestBrand has become a valued partner for Harry’s.” 

“QuestBrand’s real-time data provides a continuous view into consumer response to our marketing initiatives; it also delivers a daily brand equity pulse, which is critical for our brand managers and executive suite.

We have filled a critical gap in campaign strategy by measuring impact – particularly among our target consumers – through QuestBrand.

Their tool and data allows us to segment in ways not previously possible. In addition to a range of built-in filters within the user interface, the Harris Team worked with us to create our own category-specific custom segments. We use these advanced insights to refine our marketing efforts, design new campaigns, and stay ahead of the curve.”

“QuestBrand is a novel platform and we’re using it to more effectively measure consumer sentiment around the Lulus brand and to better understand the competitive landscape. We’ve found the emotional attributes attached to our brand quite insightful – it has offered us a way to see Lulus through the eyes of our end-consumer.”