Gain insights into consumers from your target DMAs – Miami, Orlando, Tampa, Jacksonville.
Discover how Harris Brand Platform can provide the brand insights you need on your Florida customers.
Harris Brand Platform is an industry-leading brand management tool. Our always-on software collects critical data about your brand, your consumers, and your competitors. Use these insights to segment and target your audiences, to measure campaign effectiveness, and to make strategic in-the-moment decisions for your brand.
Evaluate brand data from the consumers you care the most about. With our Florida-specific study, you can evaluate data from consumers who live and work in Miami, Orlando, Tampa, and Jacksonville.
Zero in on key audience segments to transform your media buying and to create effective, focused marketing campaigns.
Assess the impact of your advertising through a brand assessment with our real-time brand perception metrics.
Monitor the performance of your competitors, and evaluate potential partnerships, with our customer behavior surveys.
Track your brand and your products’ performance over time via a custom dashboard.
Our Florida-specific study is mapped to Florida-specific demographics – meaning you’ll see data from each Floridian who has evaluated your brand.
One of the most common types of segmentation strategies, demographic segmentation, creates market segments focused on individual attributes, like age, education, and income.
Geographic segmentation targets the physical locations of individuals and businesses to better speak to their needs. This allows brands to create location-specific messaging. Compare responses from consumers across key cities in Florida, including: Miami, Orlando, Tampa, and Jacksonville.
Psychographic segmentation focuses on values, opinions, lifestyles, and personality traits. These attributes can give insight into an audience’s motives, preferences, and needs.
This segmentation strategy allows B2B and B2C companies to divide their audience based on actionable behaviors, such as purchase decisions and usage rates.
To develop a market segmentation strategy, identify your brand’s key customer groups. This could be based on location, age, education, income, family status, or many other factors. Narrow your focus to your brand’s primary users, and to your target consumers.
Harris Brand Platform makes it easy to identify consumer segments and to track how each segment feels about your brand. Our brand tracker streamlines the process of market segmentation, saving you time and resources.
Brand perception captures an audience’s overall feelings towards your brand. What an audience thinks about your company determines whether they will convert into loyal customers.
Harris Brand Platform provides comprehensive brand data, so you can track changes in consumer perception and brand equity in real-time.
Brand equity is the perceived value of your brand in the marketplace. Knowing your company’s brand equity can help you make business decisions that boost your reputation and contribute to your bottom line.
Harris Brand Platform breaks your brand equity score into four easy-to-understand metrics: brand familiarity, perceived brand quality, consumer purchase consideration, and perceived brand momentum.
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