What are Customer Touchpoints?
Customer or brand touchpoints are the specific interactions between a company and its audience.
Touchpoint strategies are created by a company to enhance its customers’ experiences with the brand, and they can encompass any number of physical, digital, and abstract components.
Learn how Harris Brand Platform can help your company significantly boost brand touchpoints. Our customer intelligence software can help you reach your audience in a more meaningful way.
Identifying Your Brand’s Interactive Touchpoints
Harris Brand Platform provides an end-to-end view of how customers interact with specific brand touchpoints. These insights accurately identify and evaluate each touchpoint, saving time and money on future marketing initiatives.
Customer Touchpoint Mapping
Harris Brand Platform makes touchpoint marketing a breeze. The customer intelligence software interface features a visual, interactive touchpoint map along with correlating percentages that offer an accurate breakdown of customer interaction. This highlights which touchpoints are successful, and which need work.
Users can apply filters to further segment their touchpoint map data, such as by ethnicity, age, education, customer familiarity, for an even deeper understanding of their audience’s profile.
Why do Brand Touchpoints Matter?
Customer touchpoints are vitally important to your marketing strategy, your overall brand health, and your brand equity.
Every time a customer encounters your brand, they form an impression of it. When used effectively, customer touchpoints enrich your brand and boost your marketing strategy, which ultimately leads to more customers.
Developing Your Customer Touchpoint Strategies
To improve or change your customer touchpoints, you must both understand them and effectively use touchpoint mapping. Our brand tracking software makes this data readily accessible so you can develop an action plan that propels your brand forward.
Brand Touchpoint Comparisons
Harris Brand Platform is a unique competitive intelligence tool that allows you to evaluate your competitor’s touchpoints in addition to your own. With this knowledge in hand, you can take advantage of any weaknesses and vulnerabilities to rise above the rest.