Advertising Recall

Learn how QuestBrand by The Harris Poll can measure your brand’s advertising effectiveness. 

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What is Ad Recall? 

Ad recall captures the percentage of consumers who remember interacting with an ad from your brand in the past 30 days. 

Visualizing this data allows your company to measure the effectiveness of specific advertising campaigns, and particular ad channels, across different consumer groups. 

Use this valuable data to optimize how you structure and run advertising initiatives. With QuestBrand, transform how you define advertising success. 

Identify Where Consumers Interact with Your Ads 

QuestBrand provides a comprehensive analysis of where consumers have interacted with your brand’s ads over the past 30 days. The platform illustrates audience interaction across 13 unique ad channels (i.e., television, social media, radio), helping you determine where to focus future ad spend. 

Strengthen Your Ad Touchpoint Strategy 

To boost your ad effectiveness and overall brand visibility, you must understand where your audience interacts with your brand, and where there are opportunities to expand your reach. Our brand tracking software makes this data readily accessible so you can develop an advertising action plan that propels your brand forward. 

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 2022/01/opentable-logo.png
 2022/01/1200px-Mastercard_2019_logo.svg.png
 2022/01/USA-Today-logo-e1642026116422.png
 2022/01/Lowes-Logo.png
Susan G Komen logo
 2022/04/harrys-revised-01.png
 2022/04/unicef-logo-revised-01.png
 2022/04/citizen-watch-revised-01.png
 2022/10/Tillamook_Logo.png
 2022/10/Seaworld_logo.svg.png
 2022/10/ruggable-final.svg.png
 2022/10/GNC_Logo-updated.svg-1.png
 2022/01/minted-logo.png
 2022/10/TalkingRain_Corporate_Logo_PMS280.png
 2022/10/dc0ecc16-9f42-4b37-ae57-063c9dea48e0.webp
 2022/10/Duluth_Trading_Company_logo.png
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