What is Ad Recall?
Ad recall captures the percentage of consumers who remember interacting with an ad from your brand in the past 30 days.
Visualizing this data allows your company to measure the effectiveness of specific advertising campaigns, and particular ad channels, across different consumer groups.
Use this valuable data to optimize how you structure and run advertising initiatives. With Harris Brand Platform, transform how you define advertising success.
Identify Where Consumers Interact with Your Ads
Harris Brand Platform provides a comprehensive analysis of where consumers have interacted with your brand’s ads over the past 30 days. The platform illustrates audience interaction across 13 unique ad channels (i.e., television, social media, radio), helping you determine where to focus future ad spend.
Segment Your Ad Recall Data by Audience Attributes
Harris Brand Platform makes it easy to dial in on key consumer groups. Filter data by more than 150+ demographic, psychographic, and behavioral characteristics to uncover where your target consumer interacts with your ads. Compare data across audience segments and discover how to best reach each group.
Strengthen Your Ad Touchpoint Strategy
To boost your ad effectiveness and overall brand visibility, you must understand where your audience interacts with your brand, and where there are opportunities to expand your reach. Our brand tracking software makes this data readily accessible so you can develop an advertising action plan that propels your brand forward.
Brand Touchpoint Comparisons
Harris Brand Platform is a unique competitive intelligence tool that allows you to evaluate your competitor’s ad touchpoints in addition to your own. With this knowledge in hand, you can take advantage of any weaknesses and vulnerabilities to rise above the rest.