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    • Close
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    • The Digital Economy
      During the pandemic we are increasingly turning to technology to help us connect, get more done, and feel better. But does it work?
    • Everyday Heroes
      In order to control the spread of the COVID-19, governments have relied upon stay-at-home orders that require a segmentation of the workforce into essential vs. non-essential functions. This dividing line has led to the rise of the Everyday Hero.
    • SMB: America’s Economic Engine
      Many small businesses are staying nimble by moving online, and making product pivots. However, most do not see survival past six months of a shut down.
    • Automotive
      Things we used to take for granted look very different now, including our relationships with our vehicles and attitudes toward future transportation. The Harris Poll is conducting a series of deep-dives of interest to those involved in the automotive sector.
    • Travel
      While the country looks to reopen and people yearn to capture some elements of their previous “norm”, how does this complex industry address the tension between a growing desire to reconnect with friends and family and provide a change of scenery with concerns around health and safety?
    • Healthcare
      The COVID-19 pandemic has posed an unprecedented challenge to the healthcare industry as a whole, exposing flaws in access and radically altering delivery of care along the way.
    • Thought Leadership
      Check out Harris’ latest thinking, media partnerships and reports.
    • Gen Z 100
      100 Gen Z stats marketers need to know
    • EquiTrend
      Since 1989, The Harris Poll has been monitoring the Brand Equity, providing one score that enables you to understand at a glance how strong or weak your brand is.
    • Close
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      Welcome to our monthly public policy poll, which is released by the Center for American Political Studies at Harvard and The Harris Poll. Sign up for updates and scroll below to find more information about poll results and coverage.
    • The Axios Harris Poll 100
      Powered by twenty years of proprietary research from The Harris Poll Reputation Quotient, The Axios Harris Poll 100 is a measurement of what real people think right now about the companies in our cultural conversation.
    • Yahoo Finance – Harris Poll Investor Index
      An In-Depth Look into the Shifts in Public Opinion on Investment Strategies. The index is updated regularly by Yahoo Finance and The Harris Poll to track individual investor decisions
    • Crain’s – Harris Poll Chicago Executive Pulse
      A Deep Dive on Business Trends from Top Chicago Executives. This page is updated monthly by Crain’s and The Harris Poll to track Chicago business executive sentiment.
    • Milken Institute – The Harris Poll
      The Listening Project
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      Analysis and Insights on Consumer Sustainability Intentions & Actions
    • Media Request Form
      At the Harris Poll, we are committed to providing the latest in public opinion polling as a free service for the media, policymakers, non-profit organizations, and universities. We encourage our community to leverage public sentiment to better shape the news, public and corporate policy, and communication of ideas.
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        We are one of the longest running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963. For over 5 decades our research has shifted culture and policy.
      • Culture
        We are social scientists, strategists and investigators of culture. We apply advanced analytics and creativity to our client’s marketplace challenges.
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THP Archives

Search Over 5 Decades Of Polling Data

Yahoo Finance | Clorox, Amazon among top brands in consumers’ minds, Facebook falls to the bottom: The 2020 Axios Harris Poll 100
    Matthew Feider
    In the News COVID-19

    U.S. Hits Biden’s 200 Million Shots Goal—But Covid-19 Vaccine Hesitancy Issue Looms

    By Alison Durkee | Forbes | April 21, 2021 TOPLINE President Joe Biden announced Wednesday his administration has reached its goal of administering 200 million Covid-19 vaccine shots in his first 100 days in office—but a new analysis projects...
    The Harris Poll

    Listing Your Home in 2021? Here’s What to Know

    By Elizabeth Renter | Yahoo Finance | April 21, 2021 It’s a good time to be a home seller — homes are selling fast and for a premium — but that doesn’t mean you can...
    The Harris Poll

    Dr. Kevin Tehrani Talks Cellulite, HBOT And The Plastic Surgery “Zoom Boom”

    By Caroline Tell | Forbes | April 21, 2021 In today’s hyper-wellness culture, it’s not enough to get botox or the latest cellulite treatment. Now, clients on the self-improvement journey want a dose of self-care with...
    The Harris Poll

    Teachers on Reddit reveal the new Gen Z school cliques: ‘It’s just all over...

    In The Know | Yahoo Sports | April 20, 2021 Millennials got a glimpse into the Gen Z school social scene, after a Reddit user posed the following question on r/AskReddit: “Teachers of Reddit, what...
    The Harris Poll

    Three Marketing Strategies To Help You Push Value Rather Than Sales

    By Caitlin Strempel | Forbes | April 20, 2021 Yes, you can win over customers without investing in annoying ads. Here’s how. With consumers looking for trust and a more meaningful experience in brands over just a better deal...
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