Sign in Join
Menu
  • Solutions
    • Brand Platform
      Brand tracking tools to diagnose, act, and evaluate within seconds. We offer a comprehensive perspective on thousands of brands in real-time, empowering firms of all sizes to confidently make data-driven decisions.
    • On Demand
      Harris On Demand is a fast, cost-effective way to answer burning business questions.
    • Brand Strategy & Customer Insights
      Actionable insights to grow your brand, track cultural trends, understand your customers, and build long-term equity.
    • Public Opinion & Research for Public Release
      Credibly measure public opinion to earn attention, generate media coverage, strengthen reputation, and enhance leadership position.
    • Corporate Reputation Management
      Track and manage reputation to guide strategic planning, prioritize initiatives, build equity and proactively identify risk.
    • Close
  • Insights
    • The Digital Economy
      During the pandemic we are increasingly turning to technology to help us connect, get more done, and feel better. But does it work?
    • Everyday Heroes
      In order to control the spread of the COVID-19, governments have relied upon stay-at-home orders that require a segmentation of the workforce into essential vs. non-essential functions. This dividing line has led to the rise of the Everyday Hero.
    • SMB: America’s Economic Engine
      Many small businesses are staying nimble by moving online, and making product pivots. However, most do not see survival past six months of a shut down.
    • Automotive
      Things we used to take for granted look very different now, including our relationships with our vehicles and attitudes toward future transportation. The Harris Poll is conducting a series of deep-dives of interest to those involved in the automotive sector.
    • Travel
      While the country looks to reopen and people yearn to capture some elements of their previous “norm”, how does this complex industry address the tension between a growing desire to reconnect with friends and family and provide a change of scenery with concerns around health and safety?
    • Healthcare
      The COVID-19 pandemic has posed an unprecedented challenge to the healthcare industry as a whole, exposing flaws in access and radically altering delivery of care along the way.
    • Thought Leadership
      Check out Harris’ latest thinking, media partnerships and reports.
    • Gen Z 100
      100 Gen Z stats marketers need to know
    • EquiTrend
      Since 1989, The Harris Poll has been monitoring the Brand Equity, providing one score that enables you to understand at a glance how strong or weak your brand is.
    • Close
  • Partnerships
    • Harvard CAPS / Harris Poll
      Welcome to our monthly public policy poll, which is released by the Center for American Political Studies at Harvard and The Harris Poll. Sign up for updates and scroll below to find more information about poll results and coverage.
    • The Axios Harris Poll 100
      Powered by twenty years of proprietary research from The Harris Poll Reputation Quotient, The Axios Harris Poll 100 is a measurement of what real people think right now about the companies in our cultural conversation.
    • Yahoo Finance – Harris Poll Investor Index
      An In-Depth Look into the Shifts in Public Opinion on Investment Strategies. The index is updated regularly by Yahoo Finance and The Harris Poll to track individual investor decisions
    • Crain’s – Harris Poll Chicago Executive Pulse
      A Deep Dive on Business Trends from Top Chicago Executives. This page is updated monthly by Crain’s and The Harris Poll to track Chicago business executive sentiment.
    • Milken Institute – The Harris Poll
      The Listening Project
    • Sustainable Brands – Harris Poll Socio-Cultural Trends
      Analysis and Insights on Consumer Sustainability Intentions & Actions
    • Media Request Form
      At the Harris Poll, we are committed to providing the latest in public opinion polling as a free service for the media, policymakers, non-profit organizations, and universities. We encourage our community to leverage public sentiment to better shape the news, public and corporate policy, and communication of ideas.
    • Close
  • Our Firm
      • Mission
        We strive to reveal the authentic values of modern society to inspire leaders to create a better tomorrow.
      • Heritage
        We are one of the longest running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963. For over 5 decades our research has shifted culture and policy.
      • Culture
        We are social scientists, strategists and investigators of culture. We apply advanced analytics and creativity to our client’s marketplace challenges.
    • Subscribe Now To Receive The Latest News.
      Sign Up Now
    • Need Answers Fast. Start with On Demand Polling
      Get Started Now
    • Careers
    • Close
  • Contact Us
  • Axios Harris Poll 100
  • COVID 19 Tracker
Sign in
Welcome!Log into your account
Forgot your password?
Sign up
Welcome!Register for an account
A password will be e-mailed to you.
Password recovery
Recover your password

THP Archives

Search Over 5 Decades Of Polling Data

Search
Sign in
Welcome! Log into your account
Forgot your password? Get help
Create an account
Create an account
Welcome! Register for an account
A password will be e-mailed to you.
Password recovery
Recover your password
A password will be e-mailed to you.
The Harris Poll
Menu
  • Solutions
    • Brand Platform
      Brand tracking tools to diagnose, act, and evaluate within seconds. We offer a comprehensive perspective on thousands of brands in real-time, empowering firms of all sizes to confidently make data-driven decisions.
    • On Demand
      Harris On Demand is a fast, cost-effective way to answer burning business questions.
    • Brand Strategy & Customer Insights
      Actionable insights to grow your brand, track cultural trends, understand your customers, and build long-term equity.
    • Public Opinion & Research for Public Release
      Credibly measure public opinion to earn attention, generate media coverage, strengthen reputation, and enhance leadership position.
    • Corporate Reputation Management
      Track and manage reputation to guide strategic planning, prioritize initiatives, build equity and proactively identify risk.
    • Close
  • Insights
    • The Digital Economy
      During the pandemic we are increasingly turning to technology to help us connect, get more done, and feel better. But does it work?
    • Everyday Heroes
      In order to control the spread of the COVID-19, governments have relied upon stay-at-home orders that require a segmentation of the workforce into essential vs. non-essential functions. This dividing line has led to the rise of the Everyday Hero.
    • SMB: America’s Economic Engine
      Many small businesses are staying nimble by moving online, and making product pivots. However, most do not see survival past six months of a shut down.
    • Automotive
      Things we used to take for granted look very different now, including our relationships with our vehicles and attitudes toward future transportation. The Harris Poll is conducting a series of deep-dives of interest to those involved in the automotive sector.
    • Travel
      While the country looks to reopen and people yearn to capture some elements of their previous “norm”, how does this complex industry address the tension between a growing desire to reconnect with friends and family and provide a change of scenery with concerns around health and safety?
    • Healthcare
      The COVID-19 pandemic has posed an unprecedented challenge to the healthcare industry as a whole, exposing flaws in access and radically altering delivery of care along the way.
    • Thought Leadership
      Check out Harris’ latest thinking, media partnerships and reports.
    • Gen Z 100
      100 Gen Z stats marketers need to know
    • EquiTrend
      Since 1989, The Harris Poll has been monitoring the Brand Equity, providing one score that enables you to understand at a glance how strong or weak your brand is.
    • Close
  • Partnerships
    • Harvard CAPS / Harris Poll
      Welcome to our monthly public policy poll, which is released by the Center for American Political Studies at Harvard and The Harris Poll. Sign up for updates and scroll below to find more information about poll results and coverage.
    • The Axios Harris Poll 100
      Powered by twenty years of proprietary research from The Harris Poll Reputation Quotient, The Axios Harris Poll 100 is a measurement of what real people think right now about the companies in our cultural conversation.
    • Yahoo Finance – Harris Poll Investor Index
      An In-Depth Look into the Shifts in Public Opinion on Investment Strategies. The index is updated regularly by Yahoo Finance and The Harris Poll to track individual investor decisions
    • Crain’s – Harris Poll Chicago Executive Pulse
      A Deep Dive on Business Trends from Top Chicago Executives. This page is updated monthly by Crain’s and The Harris Poll to track Chicago business executive sentiment.
    • Milken Institute – The Harris Poll
      The Listening Project
    • Sustainable Brands – Harris Poll Socio-Cultural Trends
      Analysis and Insights on Consumer Sustainability Intentions & Actions
    • Media Request Form
      At the Harris Poll, we are committed to providing the latest in public opinion polling as a free service for the media, policymakers, non-profit organizations, and universities. We encourage our community to leverage public sentiment to better shape the news, public and corporate policy, and communication of ideas.
    • Close
  • Our Firm
      • Mission
        We strive to reveal the authentic values of modern society to inspire leaders to create a better tomorrow.
      • Heritage
        We are one of the longest running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963. For over 5 decades our research has shifted culture and policy.
      • Culture
        We are social scientists, strategists and investigators of culture. We apply advanced analytics and creativity to our client’s marketplace challenges.
    • Subscribe Now To Receive The Latest News.
      Sign Up Now
    • Need Answers Fast. Start with On Demand Polling
      Get Started Now
    • Careers
    • Close
  • Contact Us
  • Axios Harris Poll 100
  • COVID 19 Tracker

THP Archives

Search Over 5 Decades Of Polling Data

WNYC/Harris Poll: Nearly Half of All Americans Avoid Politics at The Thanksgiving Table
    Kevin Dufficy
    The Harris Poll

    Older millennials don’t have as much wealth as their parents did at the same...

    By Megan Leonhardt | CNBC | April 16, 2021 Five years ago, older millennials were 40% poorer than previous generations were at the same stage of life. That wealth gap has shrunk in recent years,...
    The Harris Poll

    Younger Consumers Are Paying Attention to Earth Day Campaigns—but Don’t Want to Be Shamed

    A new Adweek-Harris Poll survey found that consumers responded better to messages of positivity and action By KATHRYN LUNDSTROM | Adweek | April 19, 2021 Earth Day is later this week, and brands have a lot planned...
    The Harris Poll

    Where to Buy an Investment Property Now

    By Charlie Wells | Bloomberg | April 15, 2021 I found out two weeks ago that a friend bought not just one but three houses this pandemic. Yes, he has a high-paying Wall Street job. Yes,...
    The Harris Poll

    How Brands and Agencies Are Navigating Relationships During—and Coming Out of—the Pandemic

    Adweek partnered with Harris Poll to survey Mediaweek attendees on the latest industry trends By KATHRYN LUNDSTROM | Adweek | April 16, 2021 While the past year was far from typical, the way that brands shifted spending...
    The Harris Poll

    Consumers Are Split on What Media Platforms Should Do With Their Data

    Plus, how they feel about paying for content according to a new Adweek-Harris Poll survey By KATHRYN LUNDSTROM | Adweek | April 16, 2021 The conversations swirling around the media and ad-tech industriesthese days hinge on consumer...
    Load more

    The Harris Poll Hard Data. Human Truths.

    Get The Latest News From Harris Subscribe Now

    • Challenges
    • Our Firm
    • Contact Us
    • Privacy
    • GDPR

    Need Answers Fast? Start with On Demand Polling

    Get Started Now
    • News
    • Intelligence
    ×

    Contact Us

    ×

    Subscribe Now

    Send this to a friend