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    • Close
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    • The Digital Economy
      During the pandemic we are increasingly turning to technology to help us connect, get more done, and feel better. But does it work?
    • Everyday Heroes
      In order to control the spread of the COVID-19, governments have relied upon stay-at-home orders that require a segmentation of the workforce into essential vs. non-essential functions. This dividing line has led to the rise of the Everyday Hero.
    • SMB: America’s Economic Engine
      Many small businesses are staying nimble by moving online, and making product pivots. However, most do not see survival past six months of a shut down.
    • Automotive
      Things we used to take for granted look very different now, including our relationships with our vehicles and attitudes toward future transportation. The Harris Poll is conducting a series of deep-dives of interest to those involved in the automotive sector.
    • Travel
      While the country looks to reopen and people yearn to capture some elements of their previous “norm”, how does this complex industry address the tension between a growing desire to reconnect with friends and family and provide a change of scenery with concerns around health and safety?
    • Healthcare
      The COVID-19 pandemic has posed an unprecedented challenge to the healthcare industry as a whole, exposing flaws in access and radically altering delivery of care along the way.
    • Thought Leadership
      Check out Harris’ latest thinking, media partnerships and reports.
    • Gen Z 100
      100 Gen Z stats marketers need to know
    • EquiTrend
      Since 1989, The Harris Poll has been monitoring the Brand Equity, providing one score that enables you to understand at a glance how strong or weak your brand is.
    • Close
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    • Harvard CAPS / Harris Poll
      Welcome to our monthly public policy poll, which is released by the Center for American Political Studies at Harvard and The Harris Poll. Sign up for updates and scroll below to find more information about poll results and coverage.
    • The Axios Harris Poll 100
      Powered by twenty years of proprietary research from The Harris Poll Reputation Quotient, The Axios Harris Poll 100 is a measurement of what real people think right now about the companies in our cultural conversation.
    • Yahoo Finance – Harris Poll Investor Index
      An In-Depth Look into the Shifts in Public Opinion on Investment Strategies. The index is updated regularly by Yahoo Finance and The Harris Poll to track individual investor decisions
    • Crain’s – Harris Poll Chicago Executive Pulse
      A Deep Dive on Business Trends from Top Chicago Executives. This page is updated monthly by Crain’s and The Harris Poll to track Chicago business executive sentiment.
    • Milken Institute – The Harris Poll
      The Listening Project
    • Sustainable Brands – Harris Poll Socio-Cultural Trends
      Analysis and Insights on Consumer Sustainability Intentions & Actions
    • Media Request Form
      At the Harris Poll, we are committed to providing the latest in public opinion polling as a free service for the media, policymakers, non-profit organizations, and universities. We encourage our community to leverage public sentiment to better shape the news, public and corporate policy, and communication of ideas.
    • Close
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        We strive to reveal the authentic values of modern society to inspire leaders to create a better tomorrow.
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        We are one of the longest running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963. For over 5 decades our research has shifted culture and policy.
      • Culture
        We are social scientists, strategists and investigators of culture. We apply advanced analytics and creativity to our client’s marketplace challenges.
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THP Archives

Search Over 5 Decades Of Polling Data

Pizza Hut just lost its 4-year win streak as top pizza chain to this rival
    Kevin Dufficy
    The Harris Poll

    Where to Buy an Investment Property Now

    By Charlie Wells | Bloomberg | April 15, 2021 I found out two weeks ago that a friend bought not just one but three houses this pandemic. Yes, he has a high-paying Wall Street job. Yes,...
    The Harris Poll

    How Brands and Agencies Are Navigating Relationships During—and Coming Out of—the Pandemic

    Adweek partnered with Harris Poll to survey Mediaweek attendees on the latest industry trends By KATHRYN LUNDSTROM | Adweek | April 16, 2021 While the past year was far from typical, the way that brands shifted spending...
    The Harris Poll

    Consumers Are Split on What Media Platforms Should Do With Their Data

    Plus, how they feel about paying for content according to a new Adweek-Harris Poll survey By KATHRYN LUNDSTROM | Adweek | April 16, 2021 The conversations swirling around the media and ad-tech industriesthese days hinge on consumer...
    The Harris Poll

    Get a Jab, Get a Bud; Connected TV Soars: Friday’s First Things First

    Plus, toot toot goes Josh Groban's Bean Song By JESS ZAFARRIS | Adweek | April 16, 2021 Budweiser’s Clydesdales and Puppy Reunite to Sponsor Your First Post-Vaccine Beer Last June, Budweiser released an aspirational ad showing its most...
    The Harris Poll

    5 Ways Marketers Should Prepare for the Roaring 2020s

    Increasing expectations and hybrid living By JESSICA HENRICHS & BEN KLAASSEN | Adweek | April 13, 2021 As Covid-19 vaccines roll out and restrictions are lifted, there’s a growing sense of optimism among consumers indicating a post-pandemic...
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